ADSTAGE LAUNCHES JOIN TO AUTOMATICALLY UNIFY CAMPAIGN, ANALYTICS, SALES DATA IN ONE DASHBOARD
Marketing Land -- Join brings together campaign data from search and social channels such as Google, Bing, Facebook and LinkedIn, on-site behavioral data from Google Analytics, and lead and sales data from Salesforce.
ADSTAGE ANNOUNCES THE LAUNCH OF ADSTAGE JOIN, THE FIRST MARKETING TECHNOLOGY SOLUTION OF ITS KIND TO AUTOMATICALLY LINK AD, WEB, AND SALES DATA
PRNewswire -- AdStage, a leading marketing technology company with $900MM+ in annual ad spend under management, announces the release of AdStage Join. Join automatically connects ad data from leading networks like Google, Facebook, and LinkedIn to Google Analytics and Salesforce.
ADSTAGE RAISES ANOTHER $3M AS IT SHIFTS FOCUS TO DATA
TechCrunch -- AdStage is announcing that it’s raised $3 million in new funding. The new funding comes from Forté Ventures, HubSpot and Verizon Ventures. (Verizon owns TechCrunch.) AdStage will also be working with HubSpot to build more CRM integrations.
A BLESSING, A CURSE: INSIDE MVMT'S DIGITAL AD STRATEGY
DMN -- Digital marketing has become increasingly more complex over the recent years. Advancements in martech has allowed brands to refine their practices for more targeted and personalized campaigns. The shift follows suit with the demands of the consumer, and the need to connect effectively in a more populated (and crowded) digital arena.
ADSTAGE MAKES THE SHIFT FROM AD MANAGEMENT TO CAMPAIGN ANALYTICS AND AUTOMATION PLATFORM
Marketing Land -- AdStage touts its new positioning as providing “closed-loop” analytics, reporting and automation software for paid marketers with its suite of products. The aim is to give marketers real-time, unified access to their sales and lead performance data, along with campaign data across digital channels — thus closing the loop.
ECOM STARTUPS PURPLE AND MVMT TAKE DRUDGERY OUT OF CROSS-CHANNEL DATA WRANGLING
AdExchanger -- The paid ads folks at mattress brand Purple and online watch retailer MVMT spend their days obsessing about measurement – and stressing over data silos. Budgets are lean, and they’re under pressure to tie spend to success.
