PEARSON: ONLINE EDUCATION
Pearson Embanet helps academic institutions drive the growth of online learning programs. Pearson's clients include universities, community colleges, schools, and workforce education companies worldwide. Their marketing team works with leading educational institutions to recruit more students through various marketing tactics, including social media and pay-per-click advertising.
HUNDREDS OF PROGRAMS TO PROMOTE
Arizona State University, a top research university and ranked No. 1 on U.S. News & World Report’s 2016 “Most Innovative Schools” in America, partnered with Pearson Embanet to ensure the university’s online strategy included a variety of networks to scale audience reach and lead generation efforts. With over 100 online programs being promoted across Google AdWords, Bing, Facebook, LinkedIn, and Twitter Ads, Arizona State University and Pearson needed a solution that could automate daily ad campaign monitoring and optimization tasks.
Pearson Embanet chose AdStage Automate to better optimize online campaign performance for their client, Arizona State University (ASU), across multiple ad networks. Automate offered an easy way to set up an alert to trigger an email once a campaign did not reach their conversion or budget targets across selected channels. This eliminated the need to perform manual checks across each channel every day. Automate also allowed Pearson Embanet to daypart specific ads, ad sets, and campaigns, only showing ads at the times their audience was most actively engaged on those social networks. After noticing a significant decrease in conversions on the weekends on Facebook and LinkedIn, Pearson used Automate to daypart campaigns based on optimal conversion times. Pearson and Arizona State University were able to acquire more student enrollments at a lower cost.
MORE LEADS AT A LOWER COST
Pearson Embanet saw remarkable results for ASU’s lead generation goals after implementing Automate alerts and dayparting. The company saw results within 1 month.
“We’ve been noticing ad costs in general have been stagnant if not increasing, so we were more than thrilled to see that our costs per lead took a nosedive with Automate,” said Christa Watson, Director of Digital Media at Pearson.
“Setting up the performance alert for both search and social campaigns took less than 5 minutes. It was so easy and it freed up the team to investigate and optimize performance issues as they arose.”
Paid Search Manager