CASE STUDY: ORIONCKB

OrionCKB saved over 5 hours per week while driving down acquisition costs and generating more website conversions for its client.

CUSTOMER

OrionCKB: A MARKETING AGENCY FOCUSED ON DIRECT RESPONSE ADVERTISING

OrionCKB, a leading Facebook marketing agency specializing in direct response campaigns, combines creative storytelling with a strong data approach to deliver the most effective messages to their client’s targeted audience, monitoring and optimizing ads in real-time with the help of automation. OrionCKB wanted to scale retargeting campaigns for its client, the top digital stock photo provider, using video to reach and re-engage website visitors on Facebook while beating the client’s cost per acquisition goals.

CHALLENGE

efficiently monitor trends and perform granular optimizations

Managing over 340 campaigns, 2,106 ad sets, and 32,000 ads, OrionCKB needed a way to efficiently monitor cost per purchase trends and perform granular optimizations across thousands of ads based on e-commerce sales.

SOLUTION

ADSTAGE OPTIMIZATION RULES

AdStage Automate allowed OrionCKB to easily run daily rules that automatically pause all poor performing ads with high CPAs and no sales. In addition, the agency created an optimization rule to increase budgets on ad sets with low CPAs and more than two purchases within the last two days.

RESULTS

saveD over 5 hours per week & IMPROVED PERFORMANCE

OrionCKB was able to save over 5 hours per week making manual campaign optimizations, while driving down acquisition costs and generating more website conversions for its client.

  • 92% Increase in Website Conversion Rates
  • 84% Decrease in CPA • 56% Increase in CTR
  • Saved over 5 hours per day spent on manual optimizations

 

OrionCBK Case Study results

STREAMLINE CAMPAIGN OPTIMIZATION with automation

AdStage Automate allows OrionCKB to easily run daily rules that automatically pause all poor-performing ads with high CPAs and no sales.

OrionCKB Marketing Team

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