CASE STUDY:
MVMT

Global fashion retailer boosts revenue by 108% and decreases cost per acquisition by scaling campaigns with automated rules

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CHALLENGE

SCALE AUDIENCE REACH WHILE OPTIMIZING CAMPAIGNS FOR PURCHASES

While MVMT’s direct-to-consumer distribution model helps them cut out the markup from physical retailers, it presents a challenge to reach new customers at scale. The e-commerce brand needed a technology solution that would optimize digital ad campaigns using purchase data, while being mindful of margins — all without adding more team headcount or time.

SOLUTION

AUTOMATED ALERTS AND OPTIMIZATION RULES FOR FACEBOOK ADVERTISING

The global retailer reached out to AdStage to test drive the Automate product line, in hopes to scale their expansion strategy more effectively. Utilizing a mix of automated alerts and optimization rules across their Facebook account, MVMT was able to increase sales and lower average costs – all while keeping their team lean.

RESULTS

OVER 100% REVENUE LIFT AND DOUBLE THE CONVERSION AT A LOWER CPA

MVMT uses AdStage Automate to efficiently manage hundreds of ads in bulk, scale campaigns up and down, control budgets, and raise bids quickly, resulting in a 108% revenue lift, a 2X increase in conversion, and a 18% decrease in the cost per acquisition.

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Their Head of Digital created optimization rules in order to automatically pause ad creative with no historic purchases after $240 or more in spend, raise budgets on their male targeted ad sets, if the cost per sale was less than $110, and raise the bids on all ad sets by 5%, if the cost per sale was less than $100 and the monthly budget wasn’t yet spent.

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CUSTOMER

MVMT: ONLINE-FIRST BRAND SHAKING UP THE FASHION & WATCH INDUSTRY

Industry: eCommerce
Founded: 2013
Headquarters: Los Angeles, CA
Employees: 11-50

MVMT, a fashion watch retailer, changes the ways consumers think about fashion, offering high-quality minimalist products at revolutionary prices. Their unique strategy is to offer designer watches solely online, cutting out the markup from physical retailers. Founded in 2013 by two college friends, Jake Kassan and Kramer Laplante, MVMT grew from a crowdfunded startup to a disruptive e-commerce business with over $60M in sales.

“On any given day, I have at least 2,500 ads running live. With AdStage, I can edit ads in bulk, scale up and down, control budgets, and raise bids quickly. Very simply, it saves me time.”

JUSTIN KASSAN
Director of User Acquisition
MVMT