CHALLENGE
SCALE AUDIENCE REACH WHILE OPTIMIZING CAMPAIGNS FOR PURCHASES
While MVMT’s direct-to-consumer distribution model helps them cut out the markup from physical retailers, it presents a challenge to reach new customers at scale. The e-commerce brand needed a technology solution that would optimize digital ad campaigns using purchase data, while being mindful of margins — all without adding more team headcount or time.
SOLUTION
AUTOMATED ALERTS AND OPTIMIZATION RULES FOR FACEBOOK ADVERTISING
The global retailer reached out to AdStage to test drive the Automate product line, in hopes to scale their expansion strategy more effectively. Utilizing a mix of automated alerts and optimization rules across their Facebook account, MVMT was able to increase sales and lower average costs – all while keeping their team lean.
RESULTS
OVER 100% REVENUE LIFT AND DOUBLE THE CONVERSION AT A LOWER CPA
MVMT uses AdStage Automate to efficiently manage hundreds of ads in bulk, scale campaigns up and down, control budgets, and raise bids quickly, resulting in a 108% revenue lift, a 2X increase in conversion, and a 18% decrease in the cost per acquisition.
Their Head of Digital created optimization rules in order to automatically pause ad creative with no historic purchases after $240 or more in spend, raise budgets on their male targeted ad sets, if the cost per sale was less than $110, and raise the bids on all ad sets by 5%, if the cost per sale was less than $100 and the monthly budget wasn’t yet spent.
