KEYPATH: HELPING HIGHER EDUCATION INSTITUTIONS GROW ENROLLMENT
Keypath Education partners with higher education institutions worldwide to launch programs, grow enrollment, improve learning, and connect education to careers for the world’s most prepared students. The company's marketing approach leverages front-end research and best-in-class tools and technology for creating a detailed marketing plan to target the right students at the right time.
AUTOMATE DAILY OPTIMIZATION TASKS AT SCALE
As more college applications and program discovery move online, KeyPath Education wanted to ensure its online strategy included a variety of networks to scale lead generation efforts for their clients. With over 100 online programs being promoted across Facebook, this top learning company needed a solution that could intelligently automate daily optimization tasks at scale.
DAYPARTING AND RULE-BASED AUTOMATION FOR FACEBOOK CAMPAIGNS
Keypath Education chose AdStage Automate to better optimize online campaign performance across their clients’ Facebook campaigns.
Automate allowed the learning company to daypart specific ads, ad sets, and campaigns, only showing ads at the times their audience was most active. Keypath segmented their dayparting schedule by desktop and mobile, in addition to scheduling ads based on when a specific target audience was most engaged with their client’s brand.
After noticing a significant decrease in Facebook conversions during certain times of day and days of the week, the learning company used Automate to daypart campaigns based on optimal conversion times. This resulted in Keypath Education’s ability to acquire more student enrollments for their clients at a lower cost while effectively increasing website conversions and overall conversion rates.
More conversions at a lower cost
The marketing team at Keypath Education lowered cost per acquisition by 21% with automations that turn off/on and save budget. Today, they continue to test creative and refine their advertising initiatives using automated scheduling and rules.
Keypath Education acquired more student enrollments for their client at a lower cost while effectively increasing website conversions and overall conversion rate.