CASE STUDY: INFLOW

A digital marketing agency saved 5+ hours a week on reporting to focus on growth

CUSTOMER

INFLOW: AWARD-WINNING E-COMMERCE MARKETING AGENCY

Based in Denver, Colorado, Inflow is an inbound agency that provides complete digital marketing services to global clients. One of the world’s largest event management companies chose Inflow to manage its global online advertising efforts across its audiences in Australia, Dubai, Germany, Singapore, United Kingdom and the United States. The paid team is primarily responsible for promoting nearly 1,000 regional conferences annually with Google AdWords, Bing Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads.

CHALLENGE

CENTRALIZE ALL OF THE CLIENT'S AD ACCOUNTS AND STREAMLINE REPORTING

Inflow previously used a solution that supported Google AdWords optimization. However, the paid team at Inflow quickly realized that it was far too inefficient to continue using that platform. Inflow’s client had a global presence, with separate ad accounts in different time zones for each of its six offices.

The native networks didn’t offer a simple solution for dayparting across multiple time zones, making optimization time-consuming and inefficient. As more events required promotion, the amount of reporting for each office quickly became extremely time-consuming.

Because of the magnitude of this account, Inflow needed a solution that would not only centralize all of the client’s ad accounts, but also streamline organization, workflows, and reporting.

SOLUTION

A BIRD'S-EYE VIEW ACROSS ALL ACCOUNTS AND AUTOMATED RULES TO MANAGE AT SCALE

Inflow selected AdStage to manage, optimize, and report on all of the global ad accounts for its client, the leading event management company. Inflow’s client had a global presence, with separate ad accounts in different time zones for each of its six offices. Automated Rules in AdStage made it extremely easy for the team to set up dayparting on Google AdWords, LinkedIn, Facebook, and Twitter to accommodate the time zone variances.

When measuring the performance of the campaigns in AdStage, Inflow was able to easily create, customize, and schedule reports across all five networks in AdStage. The AdStage Global Dashboard provided the agency a stunning birds’ eye view of cross-network campaign performance that could be easily customized and instantly saved as a PDF file for the stakeholders to review.

RESULTS

2017 CTR performance more than doubled from 2016 and continues to grow.

With the extra time saved, Inflow was freed up to analyze more campaigns for the numerous events that were being promoted. With easy dayparting and automated custom reports that showed cross-network performance, the team saved a lot of time and allowed them to focus on growing the client’s account.

  • 5 hours per week saved by setting up dayparting with AdStage automated rules
  • 28% increase in conversion rates achieved by showing ads during peak hours
  • 31% decrease in cost per acquisition (CPA)
  • 4-6 hours per week saved by automating aggregated reports from 5 different networks across 6 separate offices
  • 23% growth in client account in just 3 months

SIMPLIFIED WORKFLOW FOR A MORE PRODUCTIVE TEAM

“Any time savings we can get is profit for us, especially with reporting. If we can spend five hours instead of eight hours on the same task, this is a win for us.”

Caesar Barba
Director of Paid Services, Inflow

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