CHALLENGE
SETTING UP LINKEDIN ADS CAMPAIGNS AT SCALE
As the company was growing, it saw an opportunity to scale its reach through LinkedIn Ads. Hired primarily ran Text Ads to start, but when Sponsored Updates was released, the small team of two tried to mimic their existing ads into the new format. Unfortunately, working in the native interface created a major time suck with consecutive workflow issues. The team had resorted to building the campaigns offline in a spreadsheet as LinkedIn Ads was difficult to work with and would habitually lock them out as they were setting up a campaign.
“Every day we had to go in every single ad account and press the ‘download data’ button twice,” says Eric Ramos, Director of Analytics at BusinessOnline. “We then had to save it in different folders for each account and then manually drop it in our data warehouse. It was a waste of time.”
The manual repetitive process was also error-prone. “We are all humans. Someone downloads a file, incorrectly names it, or puts in a different client’s folder,” Eric says. “It was a headache, and not the job that I wanted for myself or anyone on my team.”
SOLUTION
A HOLISTIC VIEW OF CROSS-NETWORK PERFORMANCE
The team selected AdStage as the only available platform that supports both LinkedIn Text Ads and Sponsored Updates. With the ability to duplicate and bulk edit campaign settings, Hired was able to save dozens of hours when creating campaigns that required the same target audience.
And with only a small marketing team of two, Hired grew their customer base and mass market presence via LinkedIn Ads without expanding their headcount. AdStage also provided a more holistic view for Hired to analyze cross-network performance. The team was able to monitor important metrics such as spend and conversion metrics in near real-time. This allowed them to allocate their budget more efficiently, justifying increased budgets for the channels that performed better for their business.
RESULTS
AD AUTOMATION SAVED THE TEAM DOZENS OF HOURS
Today, the Hired marketing team is continuously testing and expanding the company’s advertising initiatives via new channels. They are currently experimenting with Twitter Ads using the AdStage platform.
- Decreased the time spent on creating LinkedIn Ads and cross-network reporting by 50%
- Spent more time on campaign optimization, ultimately lowering cost per lead by 30% within just one month
- Successfully scaled its online advertising programs across Google Ads, Bing, Facebook, LinkedIn, and Twitter Ads, without having to hire additional team members.
And with only a small marketing team of two, Hired grew their customer base and mass market presence via LinkedIn Ads without expanding their headcount. AdStage also provided a more holistic view for Hired to analyze cross-network performance. The team was able to monitor important metrics such as spend and conversion metrics in near real-time. This allowed them to allocate their budget more efficiently, justifying increased budgets for the channels that performed better for their business.
