CHALLENGE
PULLING LINKEDIN REPORTS TOOK A LOT OF TIME
In 2015, BusinessOnline launched their turn-key marketing analytics practice called DataWeld. The practice allows BusinessOnline to collect data from various APIs to scale out internal dashboards, saving the team’s time in reporting. As BusinessOnline built DataWeld, they found that downloading data from LinkedIn Campaign Manager took a lot of time.
“Every day we had to go in every single ad account and press the ‘download data’ button twice,” says Eric Ramos, Director of Analytics at BusinessOnline. “We then had to save it in different folders for each account and then manually drop it in our data warehouse. It was a waste of time.”
The manual repetitive process was also error-prone. “We are all humans. Someone downloads a file, incorrectly names it, or puts in a different client’s folder,” Eric says. “It was a headache, and not the job that I wanted for myself or anyone on my team.”
SOLUTION
LEVERAGE ADSTAGE API TO SPEED UP REPORTING
With AdStage’s API, BusinessOnline eliminated tedious manual work, cut the reporting time, and eliminated errors in reporting. “You can tell the API what to do and it does it. It doesn’t sleep and processes data way faster than a human can possibly do,” Eric says.
RESULTS
OVER 960 HOURS SAVED ON REPORTING
AdStage’s API allowed BusinessOnline to shift one full-time employee to produce more strategic insights instead of spending time on manual reporting. With smarter approach and better optimizations, the team at BusinessOnline also achieved better results for their clients: up to 5x higher CTR (from 0.07% to 0.32% from Feb 2017 to Sept 2017) compared to the industry average.*
2017 CTR performance more than doubled from 2016 from 0.09% to 0.19% and continues to grow.
*The industry average is based on AdStage's Q3 PPC Benchmark Report
