business online: driving business performance through data and expertise
BusinessOnline is an award-winning B2B digital marketing agency that develops data-driven strategy around SEO, paid search, and lead generation. Headquartered in San Diego, CA with offices in Boston, MA, Business Online was founded in 1996. The agency's integrated approach connects data insights with creative strategies to deliver measurable and meaningful results for their clients – leading companies in technology and software, including HP, Siemens, and Teradata.
PULLING LinkedIn REPORTS took a lot of time
In 2015, BusinessOnline launched their turn-key marketing analytics practice called DataWeld. The practice allows BusinessOnline to collect data from various APIs to scale out internal dashboards, saving the team’s time in reporting. As BusinessOnline built DataWeld, they found that downloading data from LinkedIn Campaign Manager took a lot of time.
“Every day we had to go in every single ad account and press the ‘download data’ button twice,” says Eric Ramos, Director of Analytics at BusinessOnline. “We then had to save it in different folders for each account and then manually drop it in our data warehouse. It was a waste of time.”
The manual repetitive process was also error-prone. “We are all humans. Someone downloads a file, incorrectly names it, or puts in a different client’s folder,” Eric says. “It was a headache, and not the job that I wanted for myself or anyone on my team.”
LEVERAGE ADSTAGE API TO SPEED UP REPORTING
With AdStage’s API, BusinessOnline eliminated tedious manual work, cut the reporting time, and eliminated errors in reporting. “You can tell the API what to do and it does it. It doesn’t sleep and processes data way faster than a human can possibly do,” Eric says.
2017 CTR performance more than doubled from 2016 from 0.09% to 0.19% and continues to grow.
*The industry average is based on AdStage's Q3 PPC Benchmark Report
OVER 960 HOURS SAVED ON REPORTING
AdStage’s API allowed BusinessOnline to shift one full-time employee to produce more strategic insights instead of spending time on manual reporting. With smarter approach and better optimizations, the team at BusinessOnline also achieved better results for their clients: up to 5x higher CTR (from 0.07% to 0.32% from Feb 2017 to Sept 2017) compared to the industry average.*
focus more time on strategy with report automation
“We chose AdStage because of their robust Data API and great customer support staff. The automation of data sourcing via the LinkedIn API for reporting allows us to focus on strategic insights, faster optimizations, and ultimately, better results for our clients.”
Director of Analytics, BusinessOnline